Basic Red 22 98%

The story of Vikram and Company goes way back to 1952. We started as a small dye & dye intermediate trading business in India, trying to make a mark in an industry that had mostly big and Multi-National players at that time. Under the vision of Vikram Goradia, the company has gone on to become India’s leading producer, exporter, importer and distributor for a range of dyes. Our organizational strategy of achieving self-reliance in raw material, has helped us achieve backward integration of over 50% of our present raw material requirement. Today, the group’s business ranges from dyes and dye intermediates to successful forays of colouring products. Despite its acclaimed success, our company is grounded and adheres to the same values that it did since its inception; of clean ethical business practices, continuous innovation, technology upgrades, consistent learning, selfless environmental concerns, and all this while keeping the customer and his needs at the centre of all that we do. Apart from Mr Goradia’s unflinching vision, a strong team supported by an able management has also been key to the success of the company. Three generations of our family still serving the world with its colouring needs. Learning through experience, adhering to process strategies and maintaining superlative standards of manufacturing, evolving into a brand and a company to reckon with.