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Plasti Pigments Pvt. Ltd. (PPPL) was promoted and started by Mr. Shashikant Dhruva, in 1971, with the manufacture of Synthetic Pearl Pigments for the first time in India. Till then, the country depended solely on imports. PPPL, thus, had the distinction of being a pioneer in this field. Currently the Company is run by his son Mr. Hiren Dhruva.

In 1975-76 Plasti Pigments diversified into manufacturing of organic peroxides. The indigenous availability from Plasti Pigments ushered in a new era the areas of application steadily widened and diversified.

Used for imparting pearl-like lustre to most of the common plastic materials such as Acrylic, PVC, Polyester, Polythene, Polystyrene, Cellulose Acetate, etc., a very large number of articles can be pearlised by using PPPLs synthetic pearl essence.